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User Demographics

general - mostly college educated males age - over 60% of users are age 25 or older gender - almost 90% of users are male level of education - over 75% of users have at least some college education size of household - singles are the most common user, but 40% of users have households of 4 or more annual household income - over 50% of users have household incomes between $30-75K music - experienced guitar players number of years playing guitar - about 50% of users have played guitar for more than 5 years style of music played - over 50% of users play rock or blues music, over 40% of users play contemporary acoustic music gear owned - almost 90% of users own an acoustic guitar, over 60% of users own an electric guitar favorite brand of guitar - users list Fender, Gibson, Martin, Taylor, and Ibanez as their top 5 favorites media - primary media is Guitar Notes visit frequency - over 50% of users visit Guitar Notes at least once a month magazines subscribed - more than 50% of users do not subscribe to any popular music magazines spending - plan to buy music products online annual spending on cds - 70% of users spend more than $300 a year on CDs annual spending on music gear - over 50% of users spend more than $500 a year on music gear likelihood of buying online - over 75% of users would consider buying music products online location - mostly from US network access location - over 80% of users connect from home as opposed to work user location by country - over 70% of users are from the US; Europe and Canada the most popular international locations user location by US state - US users connect most frequently from California, Texas, New York, Florida, and Pennsylvania technology - PC users with good connectivity browser used - most users use MS Internet Explorer computer platform used - over 75% of users use MS Windows 95, 98, or higher network connection - almost 40% of users connect at 56K modem speeds or higher